The hot field of happiness economics argues, rather persuasively, that once people reach some level of comfort, they are willing — even eager — to trade in potential earnings at a lucrative but uninspiring job for less (but comfortable) pay at more satisfying work.
Instead of rolling our eyes at self-conscious Brooklyn hipsters pickling everything in sight, we might look to them as guides to the future of the American economy. Just don’t tell them that. It would break their hearts to be called model 21st-century capitalists.
relevant article on so many levels